Design Methods used in User centred design



Bodystorming serves as a method of physical brainstorming. It uses the act of role playing and prototyping to create and test ideas surrounding a project. Encouraging a unique form of engagement from design...

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Ethnographic Interview

Ethnographic Interviewing aims to understand what people’s activities and experiences are by gaining knowledge through stories told in the persons own words, as well as giving their own perspective in the location where...

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31 Reflexivity


Reflexivity is a method of watching ourselves, as we watch others. We all have our own peculiar approach, assumptions, incentive and external expectations. Being reflexive is an immediate act of self awareness during...

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32 Social Design

Picture Cards

Picture Cards can be used as an effective aid during interviews. The images and or captions on the cards usually relate to general life scenarios or task specific scenes. In a picture card...

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Un-focus Groups

An un-focus group, consists of a project based workshop, involving a diverse group of participants from related fields, who are not the main consumers but rather offer extreme views that are used to...

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Organizational Mapping

Corporate or organisation mapping is a method used to ascertain the big picture purpose of a company. This is usually done after other research has been conducted, such as surveys and interviews. It...

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22 The 5 Whys

Laddered interviews

Laddered interviewing is an iterative questioning technique used to explore cause and effect relationships. When interviewing a participant, an initial question, the participant’s response is then followed up with the question “Why?” for...

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12 Focus Group

Focus Groups

Focus groups were originally used within communication studies to explore the effects of films and television programmes. The idea behind the focus group method is that group processes can help people to explore...

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Crowd sourcing

A designer should never rely solely on their own experience when attempting to provide solutions for design problems, especially those which involve complex systems and services. Crowd sourcing allows users from across the...

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An interview is possibly one of the most recognised methods of research not only within design, but within all research fields as a whole. The intention of an interview, within the field of...

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Scenario Building

The scenario building method refers to user-product interaction, in either natural, constructed or imagined contexts. It is used to evaluate how a system functions, as well as test theories, and also enables attributes...

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17 Cultural Mapping Frame work

Culture Mapping

Cultural mapping is undertaken to identify, investigate and visualise one’s strengths, weaknesses and growth opportunities. It can be personal or corporate. The method of undertaking is largely dependent on who is doing it...

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30 User Centred Design


Co-creation is a social method where different stakeholders come together in raising issues for problem identification, discussion and design decisions. The designer takes on the role of researcher, facilitator and process manager. With...

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Graffiti Walls

Graffiti walls are a method of crowd sourcing opinions, suggestions & other data, in which a sheet of paper and a pen are fixed to a wall allowing the public to add their...

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Ethnography finds its origins in Anthropology, the study of human behaviour, and is used in design as a way of understanding how people experience objects. Culture is so deeply ingrained in the psyche...

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25 Cultural Probe

Cultural Probes

The concept of the cultural probe was first realised in 1999 by Gaver, Dunne and Pacenti as an element of an artistic movement. A probe is a kit of tools specially prepared to...

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21 Historical Analysis

Historical Analysis

A history is an account of a past event or combination of events (Wyche, Sengers, Grinter 2006). Historical analysis is a method of learning, from records and accounts, what happened in the past...

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Journey Maping

Journey Maps

A Journey Map, “provides a vivid but structured visualisation of a user’s experience through the journey to the touch points where the users interact with different services”. It can highlight, “factors influencing user...

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10 Research Planning Survey2

Research Planning Survey

A research planning survey is a short, quick and loosely constructed set of questions that is used in the early phases of a research project. When surveys are targeted towards the correct audience...

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What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to. Useful links Add...

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Co-reflection is a relatively new methodology that involves users or stakeholders in the design process or in evaluation of design concepts by taking them through a “mini design process”. It proposes a simple...

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