Design Methods used in Service design


Fly on the Wall

The aim of the Fly on the Wall technique is to observe, the subject as unobtrusively as possible. This method aims to reduce the mixed results that can be brought on when people...

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Bodystorming serves as a method of physical brainstorming. It uses the act of role playing and prototyping to create and test ideas surrounding a project. Encouraging a unique form of engagement from design...

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Actor Network Theory

Actor Network Theory establishes how things, objects and actors come to be how they are. ‘Actors’ can be human or non-human, material or immaterial. They are defined by their interaction with each other....

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32 Social Design

Picture Cards

Picture Cards can be used as an effective aid during interviews. The images and or captions on the cards usually relate to general life scenarios or task specific scenes. In a picture card...

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Organizational Mapping

Corporate or organisation mapping is a method used to ascertain the big picture purpose of a company. This is usually done after other research has been conducted, such as surveys and interviews. It...

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A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in psychological research to collect self-reported data from study participants. A survey may focus on factual...

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12 Focus Group

Focus Groups

Focus groups were originally used within communication studies to explore the effects of films and television programmes. The idea behind the focus group method is that group processes can help people to explore...

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An interview is possibly one of the most recognised methods of research not only within design, but within all research fields as a whole. The intention of an interview, within the field of...

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29 Sustainable Design

Product Lifecycle

Product lifecycle analysis describes the evolution of a product measured across all phases of its life. Issues considered include; manufacturing, usage, delivery, maintenance, recycling and the possibility of remanufacturing. Using a lifecycle perspective...

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30 User Centred Design


Co-creation is a social method where different stakeholders come together in raising issues for problem identification, discussion and design decisions. The designer takes on the role of researcher, facilitator and process manager. With...

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Mood boards

Mood boards are collages of imagery and found objects that are compiled to give a design direction. Elements in a mood board include, but are not limited to form, colour, texture, material, and...

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Graffiti Walls

Graffiti walls are a method of crowd sourcing opinions, suggestions & other data, in which a sheet of paper and a pen are fixed to a wall allowing the public to add their...

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Journey Maping

Journey Maps

A Journey Map, “provides a vivid but structured visualisation of a user’s experience through the journey to the touch points where the users interact with different services”. It can highlight, “factors influencing user...

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Design for Longevity

The process of designing for longevity in product systems is achieved by having optimum use, maintenance, repair and upgrades developed for a product. Increasing a products durability and value through the implementation of...

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18 MFA example

Material Flow Analysis

Material flow analysis (MFA) is a systematic valuation of the flow and stock of materials within a system, defined in both space and time. Aimed at controlling pathways for materials use and industrial...

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10 Research Planning Survey2

Research Planning Survey

A research planning survey is a short, quick and loosely constructed set of questions that is used in the early phases of a research project. When surveys are targeted towards the correct audience...

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Service Design

What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to. Useful links Add...

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What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to. Useful links Add...

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Co-reflection is a relatively new methodology that involves users or stakeholders in the design process or in evaluation of design concepts by taking them through a “mini design process”. It proposes a simple...

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