Research Planning Survey

A research planning survey is a short, quick and loosely constructed set of questions that is used in the early phases of a research project. When surveys are targeted towards the correct audience they can become a powerful tool to understand people’s behaviours, activities and attitudes in relation to a particular context. The survey technique also helps to provide a quick overview of the topic and enables focusing on detailed research or trending patterns for further analysis. Results may also be used to modify research plans or used to screen participants for other research (Creswell, 2003 and Kumar, 2013).

Contributor: Jessica Mew, 2013

A survey was conducted in 2007 into Gen Y and the future of Retail. The survey was needed to help answer the questions; How will Gen Y relate to the company over time and what does the company need to do to stay relevant? The survey consisted of open and closed questions enabling a bell curve of users to be observed. The survey then allowed the team to choose 12 primary participants to research further into, providing an insight into the extreme ends as well as the core of the bell curve (Kumar, 2013).

At another organisation a random sample of employees were given a survey in relation to anxiety and job insecurity and how they could implement a plan into combating these issues. The survey contained a set of standard and new ideas related to stresses and strains as well as items related to symptoms of anxiety. The survey conducted struggled to provide an accurate depiction of results as there was no room for flexibility in answers or ideas. The survey was also hosted by the company that the participants worked for, and some participants did not feel their answers were confidential enough to answer honestly (Jick, 1979).

Contributor: Jessica Mew, 2013