ANALYTICAL METHODS

31 Reflexivity

Reflexivity

Reflexivity is a method of watching ourselves, as we watch others. We all have our own peculiar approach, assumptions, incentive and external expectations. Being reflexive is an immediate act of self awareness during...

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survey-sky-bw

Surveys

A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in psychological research to collect self-reported data from study participants. A survey may focus on factual...

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22 The 5 Whys

Laddered interviews

Laddered interviewing is an iterative questioning technique used to explore cause and effect relationships. When interviewing a participant, an initial question, the participant’s response is then followed up with the question “Why?” for...

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scenario-building1

Scenario Building

The scenario building method refers to user-product interaction, in either natural, constructed or imagined contexts. It is used to evaluate how a system functions, as well as test theories, and also enables attributes...

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21 Historical Analysis

Historical Analysis

A history is an account of a past event or combination of events (Wyche, Sengers, Grinter 2006). Historical analysis is a method of learning, from records and accounts, what happened in the past...

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Observation

Observation

What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to. Useful links Add...

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heuristics

Heuristic evaluation

What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to. Related concepts QOC...

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Competitive Product Survey

Competitive Product Survey

What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to. Useful links Add...

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Autoethnography

Autoethnography

What is it? Type short general description of the method. What is it useful for? Type short description of what design domains / problems the method is particularly applicable to.   Useful links...

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