Reflexivity is a method of watching ourselves, as we watch others. We all have our own peculiar approach, assumptions, incentive and external expectations. Being reflexive is an immediate act of self awareness during a situation. It is useful to keep in mind when conducting contextual interviews or fieldwork. To be aware of what kind of questions you are asking and why you consider them to be important.

It can be a challenge to apply reflexivity to our personal design practices. It requires a fair deal of introspection, honesty and welcoming humanness. In consequence, the products and services you design will be more well thought out and tackle design problems from a higher level, opening up room for cultural dialogue. Reflexivity is a worthwhile habit to develop as it can be applied to many design methods and almost any design project.

Contributor: Swathi Madike, 2013

Reflexivity is important when conducting cross-cultural design projects, particularly in emerging markets. Designers must be able to understand and work within different value systems. New markets are growing rapidly and it is essential for designers to meet this growing demand they need to be able create products with integrity and reflexivity.

Contributor: Swathi Madike, 2013